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Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications

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Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications

Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications by Sarah Durham
English | 19 Jan. 2010 | ISBN: 0470527536 | 208 Pages | PDF | 2 MB

In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts.
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